05 percent of Doja Cat listeners?) Others found something resembling self-knowledge in the “aura” readings that Spotify generated based on the moods suggested by their music tastes. Some users also noted surprising revelations about their listening habits. In one meme, a Twitter user joked about personal finance using the tone of the Spotify campaign: “Your checking account balance was in the bottom. This time, much of the commentary revolved around the campaign’s use of internet slang (“living rent-free in my head,” “vibe check,” “main character”) and its references to popular topics (NFTs, skin care regimens).

In 2020, for example, people posted about how fittingly depressing (or soothing) some of their most-listened-to tracks were. Its arrival reliably inspires a number of screenshots and memes on social media. 1, shows users of the streaming music service the songs and artists they listened to most throughout the year. Instead, they are idioms that appear in the annual data-driven marketing campaign known as Spotify Wrapped. No, these phrases were not uttered by a TikTok star or a cool mom. “You deserve a playlist as long as your skincare routine.”

What is spotify audio aura